Our Story

Witty Muse was founded in Nottingham England by Fashion Stylist Dennis Immanuel who found inspiration from his experiences navigating the world of fashion after graduating.

Witty Muse is an online marketplace selling men’s and women’s clothing and accessories from Emerging and Graduate designers. Our vision is to provide a platform where some of the finest Graduate Designers from around the world can flourish into fully fledged fashion brands. Hence why our mantra is “Follow Your Art” a true creative thinks and leads with their heart or more literally their art.

Observe our designers

Our Values




We believe the innovations pioneered by the next generation of designers will shape not only fashion trends but also the attitudes and behaviours towards clothing.  Our model goes against the unethical grain of the ‘fast fashion’ throwaway culture with its devastating effect on the environment. We work with our designers to innovate and find ethical and sustainable sourcing and manufacturing practices. With much of the pieces available as made-to-order, constructed by hand, we see them as art pieces to be kept for a ‘lifetime’ rather than commodities to be worn fleetingly and thrown away. We strive to propagate a culture of cutting edge style in a sustainable and ethical way.

View our Sustainability Manifesto

RSS Blog – Stay inspired and entertained; The Vanguard is our blog featuring reviews of our pop-up shops, events. Get up close and personal with our designers and styling tips on trends from our stylist founder
  • Meet the Designers – Lee Bojan
    Next up in our “Meet the Designers” series, we have the pleasure to present Lee Bojan. Like the previous designers, he got to showcase his collection […] The post Meet the Designers – Lee Bojan appeared first on Witty Muse.
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